It's Not About Me

** Bradbury the Scottish Fold ** You'd be surprised how many adcats today forget that. To them, your projects are like discovering a new sandbox to play in. Or winning the lottery.

They go nuts creating vacuous, hipper-than-thou logos, taglines, ads, billboards, radio spots -- well, you get the picture. Dreadful stuff. And a total waste of your money.

My copy is different. Because my attitude is different. I'm not here to make Bill Murphy look good. I'm here to make you look good. And the best way I know to do that is to help you sell your products and services.

I've been at this a long time - some 25 years, in fact. I hold a Master's degree in Communication. And, yes, I won an award from The Direct Marketing Association, St. Louis chapter. But that's only because my DM package pulled like a team of oxen and the cash registers sang their beautiful song. Simply put: I've been called one of the best in the business. In fact, I know my stuff so well that, from time to time, I'm called up to teach it at Grand Valley State University.

Here's just a partial list of the industries I've served and the companies/organizations with which I've worked:


  • Blue Cross & Blue Shield of Kansas City
  • Missouri Valley Life & Health
  • University of Chicago Perspectives in Biology and Medicine


  • Philips Medical Systems
  • Marquette Medical Systems
  • Elekta Oncology


  • Anheuser-Busch Employees' Credit Union
  • Provident Bank of Maryland
  • First Bank
  • Boatmen's Bank
  • Norwest


  • Michigan state senator Bill Hardiman (candidate for U.S. Congress)


  • The Dow Chemical Company
  • Komatsu America
  • Siemens Dematic/Rapistan
  • Miller Electric
  • Rockwell Automation/Allen-Bradley
  • Spacelabs Burdick
  • Service Express Computer Service Solutions
  • MicroPulse
  • ChemCentral
  • Contract Manufacturing Express


  • Udana Power (actress, singer, author, screenwriter, entrepreneur)
  • Richard Hill, DNA Testing Advisor
  • Zondervan
  • Win Jones (watercolorist)
  • Judy Barnewolt-Jones (watercolorist)
  • Reiman Publications (Country, Country Woman, Reminisce magazines and books)
  • Community Circle Theatre
  • John Douglas (former movie critic, The Grand Rapids Press)
  • Humane Society of Kent County
  • Philip Michael Thomas (Miami Vice actor)
  • Iced Earth
  • Hadden Sayers
  • Wellness By Justin
  • Big Mo Trains
  • Only Love Zen Sangha
  • ProgPower USA (music fest)
  • House of Staunton (makers of fine chess sets and equipment)
  • Six Flags
  • Silver Dollar City
  • Photography By Sasha
  • Michigan Bulb Company
  • George Winston, pianist
  • Nightmare Records (indie music label)
  • Everwood (Hungarian progressive metal band)

I'd be happy to work my magic for you, too. At rates far more reasonable than you might think. By the hour, or by the project.

Contact me. Let's talk about it.