What Is the Purpose of Advertising?
Claude C. Hopkins, universally recognized as one of the greatest copywriters who ever lived, answered that question nearly 90 years ago in his landmark book Scientific Advertising.
"Advertising is salesmanship," he wrote. "The only purpose of advertising is to make sales."
I agree. (Incidentally, so did advertising legend David Ogilvy who said Hopkins' book "Changed the course of my life.")
That's why over the past two decades, my marketing savvy, strategic insights, and sure-fire copy have produced thousands of sales leads, sold a few million dollars worth of products and services, and kept business owners, marketing directors, and sales managers happy. Not to mention gainfully employed.
What can I do for your bottom line? I'll show you.